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B.D.R. Launches a Unique Tape Measure

Jyoti, India's leading manufacturer of Tape Measures offers best-in-class Tape Measures made from fibreglass threads cast in plastic PVC.By using high-grade and environment-friendly raw materials and components, Jyoti guarantees timeless durable quality, precision and reliability.The first Tape Measure of its kind, approved under Legal Metrology Rules, 2011.

Founded by Mr. Raj Kumar Jain in a nook of old Delhi in 1951, this small shop only sold

High quality products from Japan, Korea, Taiwan and China were added to the range-setting a new standard for the products. Soon enough B.D.R. Products were appointed as an authorized agent for Tulip Co., Japan in India. Jyoti was mostly wholesaling in all this time. But in 1995, all these efforts finally paid off when this wholesale business turned into an export business. This led to a realization. With the rising of Indian economy and retail explosion happening, there couldn’t be a better time for us to establish ourselves in this untapped market.